Client: Absolute Filth Hockey Wax
Role: Packaging Design, Label Design, Print Production, Layout Design, Illustration
Working as the outsourced creative team for Absolute Filth Hockey Wax, I've driven a transformative reconception of their product asses by designing bespoke illustrations for tin labels and crafting a unique box design for cohesive packaging. As the creative director, I conceptualized and executed custom illustrations, infusing each tin label with distinctive visual appeal. Simultaneously, I engineered an eye-catching box design that housed the individual tins and served as a captivating point-of-purchase display case. This project showcased my ability to seamlessly integrate design elements, resulting in a visually cohesive and strategically impactful product presentation. The custom illustrations and innovative packaging collectively contributed to an enhanced brand image and an enticing in-store shopping experience.

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